Over the past 22 years, I’ve worked with a variety of companies; from large corporations to advertising agencies to lean startups, on numerous digital and product initiatives.

The overarching factor in many of these settings involved design sprints that produced applicable conceptual and detailed designs, evaluation and testing, and ultimately, production and development of world class digital experiences.

Conceptual Design:

  • Led or participated in inaugural and pursuant design workshops and/or interview with SMEs, stakeholders, business analysts, and/or content specialists
  • Product definition
  • Competitor analysis
  • Story mapping
  • Design concepts

Detailed Design:

  • Led or participated in workshops to define structure and layout, taxonomies, navigation and design patterns
  • Worked with team on designs and iterations for site
  • Oversaw the application and refinement of branding via established guidelines
  • Partnered with teamm on detailed functional specs and functional prototypes

Evaluation and Testing:

  • Usability testing
  • Internal feedback and refinement
  • Oversee final design and asset production for technologists

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