Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children.
• Responsible for Experience Design and digital Art Direction for two e-Commerce platform redesigns/relaunches: developed user journeys, user flows, wireframes, interaction design, user interface design, brand and identity guidelines, visual design, design language and patterns, creative asset production and distribution.
• Ideation, creative direction, brand and identity design and visual layout for print marketing concepts for new product launches.
• Participated in/lead creative brainstorm sessions, Senior Executive pitches and presentations, usability testing, and competitive analysis.
Please see selected UX documentation below images and don’t hesitate to inquire if I may walk you through the design process related to this project.
UX documentation for the Scholastic Daily Planner digital project click to enlarge.